Digital Marketing

General Information

This program offers the opportunity to master platform-specific skills valued by top companies, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. Specifically, we will focus on:

  • Learn to create marketing content
  • Measure and optimize with Google Analytics
  • Run Adwords campaigns and advertise on Facebook
  • Use social media to amplify messaging

Project Examples

Run a Facebook Campaign – Create and manage an advertising campaign on Facebook for a B2C or B2B product. Test and optimize campaign to achieve the best ROI possible.

Conduct an SEO Audit – Audit a website and recommend actions to optimize its ranking in search engine results.

Evaluate a Display Advertising Campaign – Evaluate the results of a display advertising campaign and create a presentation of the results for management.

Market with Email – Plan and prepare an email marketing campaign for a B2C or B2B product for your own company, or the ‘Sandbox’ product Udacity provides.

Outcome

Upon course completion learners will acquire a 360 degree understanding of Digital Marketing and have the opportunity to understand how to optimize the most powerful digital advertising platforms to date.

Time
3 Months
Study 10 hrs/week

Built in partnership with
Facebook, Google, Hootsuite, Hubspot, Mailchimp, MOZ

Software needed
None

Job Opportunities

 

Graduates will be prepared for the following job opportunities:

  • Search Engine Optimization
    SEO associate, SEO analyst, SEO partnership specialist, SEO strategist
  • Social Media and media buying
    Social media analyst, social media community associate, social media coordinator, social media marketer, social media strategist, Google adwords and analytics
  • Search Engine Marketing
    SEM analyst, SEM associate, SEM marketing coordinator
  • Website optimization
  • Digital marketing Associate

Types of companies

  • Marketing agencies
  • Retail
  • Media and entertainment
  • Start-ups
  • Government/Public service
  • Financial services

 Example Companies

  • JW Agency
  • American Outfitters
  • CBS
  • HBO
  • State Tourism Offices
  • Sinclair Broadcast Group
  • MVB Bank

Jobs

  • Digital marketing strategist
  • SEO specialist
  • Content marketing editor/coordinator

Udacity Student Success Stories from around the world

Excerpts from the Udacity blog

Laura wanted to stay in the non-profit world and this new opportunity would allow for career growth. She interviewed and was able to land the role of director of communications. The Nanodegree program prepared her to speak more knowledgeably about the work she had accomplished and what she could provide in a new role.

“In this new role, I have the opportunity to build our marketing plan from the ground up. Not only am I strategically planning, I’m digging into our email performance, click-through rates, and the website optimization to find out where we can grow—I get to impact everything. Before Udacity, I wouldn’t have had the mindset to come into a job like this.”
-Laura Cardon

 

More details on Laura’s story here

Launching A Company and Achieving a Dream

Sandra successfully graduated from the program, and she and her husband subsequently launched their new company, Pecan Media Services. Their slogan? Taking mystery out of marketing!

“Our clients have this notion that they need to be online, but they aren’t sure of how to go about it, and are generally timid. With my new skills, I am able to create a custom, clear and actionable plan that shows them how their business will grow with the appropriate spend. It really takes a lot of fear out of the process!”
-Sandra Girouard

 

More details on Sandra’s story here

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